Coast & Country Primary Care Network is based on the border of Devon and Cornwall.
The practices that make up the PCN are in both rural and coastal locations.
They asked us to design a logo that reflected both their services and their unique location. They also wanted a design that was clear and simple and would reproduce well, especially when reduced.
The logo that we designed features four losenges which include icons for Coast, Country, Care and Medical.
We used a soft pastel colour palette that conveys empathy and approachability.
The new logo will be central to the network’s communications going forward and projects a modern, approachable and reliable image.
