Kerry Foods
Mattesons Cooked Ham
Kerry’s required straight forward consumer advertising for the launch of their new cooked meats that was honest and to the point.
With no additives, water and 100% cooked meat – the product spoke for itself without the need for frills.
Kerry Foods
Trade Advertising
Kerry’s wanted a joint advertisment to promote Fridge Raiders and their Cooked Ham, both of which are lunchtime favourites.
We developed a simple, no nonsense solution that was cost effective for Tesco and Sainsbury’s magazine.
Homeschool
Awareness Campaign
Homeschool specialise in
after-school education and wanted to improve their awareness and introduce more candidates into their programme.
We designed a new look for their advertising and a prepaid mailer for insertion into specialist education and parenting journals.
Hardys Wines
Sponsorship Advertising
Hardys required an advertising campaign to herald their sponsorship of the six nations rugby.
We produced a campaign that was highly creative and relevant to the event and reflected the above-the-line advertising.
The campaign was implemented in trade press, programmes, club posters, and large format graphics for sampling units.
The Royal College of Nursing
RCN Recruitment Advertising
The Royal College of Nursing needed a recruitment advertising campaign that targeted different types of nurses from primary care nurses, independent nurses right through to nurse educators.
The campaign that we developed was highly targeted, featuring the benefits of joining to certain particular groups with very particular needs and requirements.
Adams Foods
Soothers Advertising
Adams Foods wanted to communicate to consumers that Soothers weren’t just for when you caught a cold and that you could enjoy them any time of the year to help you with all sorts of lifestyle activities.
We created concepts for a below the line campaign which demonstrated their uses utilising a heart symbol on contemporary black and white lifestyle photography. The compelling theme – ‘Tender loving care for throats with modern lifestyles’ was central to the consumer proposition.
The concepts succesfully communicate reasons to buy Soothers for everyday lifestyle occasions rather than when you just have a sore throat due to a cold.
Purity Laboratories
Beverley Hills Formula Advertising
We developed this advertising campaign for Beverley Hills Formula toothpaste.
The campaign featured star studded skies with horoscope style motifs that play on most women’s natural interest in horoscopes. The outcome of using Beverley Hills Formular is literally written in the stars.
The advertisements were highly cost effective and campaignable and allowed for exploiting special dates – such as Valentines day.
It also allowed us to undertake even more defined targeting in other sectors such as dental magazines – using the same concept.