Gordon and Franklin are a medical consultancy based in Croydon.
They asked us to design an heraldic style logo that would depict them as trustworthy and authoritative.
The coat of arms features a traditional shield with crown and flourishes. Incorporated in the shield are the initials of the company together with the Rod of Asclepius medical symbol and scales of justice icons.
The new logo is distinctive, memorable and relevant to their positioning.
